Roman Mironov is a competitive runner and marketing student at Queen's University in Kingston, Ontario. He has been an integral part of building the Queen's Gaels Cross Country program to being one of the best in Canada. At the Smith School of Business, Roman has extensively studied marketing strategy and consumer behaviour. Off the Line is the intersection of Roman's passions for high performance running and marketing. He aims to provide running brands with actionable insights on marketing trends in the running industry.