Giving Running Brands A Head Start

Marketing trends, insights, and opportunities within the running footwear and apparel industry delivered straight to your inbox

Recent Posts

Tracksmith New England logo with the hare icon

How Tracksmith built a loyal following by focusing on one clear audience: the dedicated runner. Unpacking the brand's winning strategy across product design, community building, and authentic content.

Jun 18, 2025

Tracksmith New England logo with the hare icon

How Tracksmith built a loyal following by focusing on one clear audience: the dedicated runner. Unpacking the brand's winning strategy across product design, community building, and authentic content.

Jun 18, 2025

Tracksmith New England logo with the hare icon

How Tracksmith built a loyal following by focusing on one clear audience: the dedicated runner. Unpacking the brand's winning strategy across product design, community building, and authentic content.

Jun 18, 2025

Mixed media collage of a hand holding a credit card sticking out of a laptop. Another hand holds up white, orange, and red shoe boxes in a stack.

How ChatGPT's new product recommendation feature will impact independent running retailers. Learn how to optimize your product listings, leverage AIO, and increase visibility in AI-driven shopping experiences.

May 20, 2025

Mixed media collage of a hand holding a credit card sticking out of a laptop. Another hand holds up white, orange, and red shoe boxes in a stack.

How ChatGPT's new product recommendation feature will impact independent running retailers. Learn how to optimize your product listings, leverage AIO, and increase visibility in AI-driven shopping experiences.

May 20, 2025

Mixed media collage of a hand holding a credit card sticking out of a laptop. Another hand holds up white, orange, and red shoe boxes in a stack.

How ChatGPT's new product recommendation feature will impact independent running retailers. Learn how to optimize your product listings, leverage AIO, and increase visibility in AI-driven shopping experiences.

May 20, 2025

Faith Kipyegon with her arms crossed looking up at a bright blue sky

How Nike uses belief engineering and storytelling to make its products stand out in a homogenized market and an analysis of what to expect from Breaking4.

May 12, 2025

Faith Kipyegon with her arms crossed looking up at a bright blue sky

How Nike uses belief engineering and storytelling to make its products stand out in a homogenized market and an analysis of what to expect from Breaking4.

May 12, 2025

Faith Kipyegon with her arms crossed looking up at a bright blue sky

How Nike uses belief engineering and storytelling to make its products stand out in a homogenized market and an analysis of what to expect from Breaking4.

May 12, 2025

About The Author

Roman Mironov is a competitive runner and marketing student at Queen's University in Kingston, Ontario. He has been an integral part of building the Queen's Gaels Cross Country program to being one of the best in Canada. At the Smith School of Business, Roman has extensively studied marketing strategy and consumer behaviour. Off the Line is the intersection of Roman's passions for high performance running and marketing. He aims to provide running brands with actionable insights on marketing trends in the running industry.

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